Awesome Marketing Research Paper Topics for Your A+ Paper

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Being a student can be challenging. They have to deal with numerous assignments, exams, and tests, and sometimes, combine study with work without forgetting about their personal life. At this point is where comes in. In this post, we share marketing topics to write about that can save you time in coming up with the right title. Get ready for interesting ideas.

Marketing Research Paper Topics

  1. The impact of social media as a marketing tool on customers’ choices.
  2. What is custom advertizing? How effective is it in the era of the Internet?
  3. Do we still need printed ads and billboards when we have the Internet, texting and social media?
  4. If you had to choose only one social media to advertise a product among teenagers, which one would it be and why?
  5. How do internet trends influence marketing strategies?
  6. If we got rid of all visual advertizing in the cities, will it be easier to promote a product or not?
  7. How can you avoid annoying your potential clients by your ads constantly popping on the internet?
  8. Should the number of ads we see on the Internet be decreased?
  9. Is it ethical to advertise products for kids in school?
  10. How does the Internet influence our work relationships?
  11. How do the Internet and instant messengers change the culture of business email writing?
  12. Why was earlier business language so formal? Why did it change?
  13. Comment on this statement: “Usage of emojis in work emails is absolutely inappropriate.”
  14. What are benefits and drawbacks of setting an online shop with no real office?
  15. How can you gain the customer’s trust in internet trades?
  16. Should a person’s offensive activity on social media be a reason for firing him or her?
  17. The benefits and drawbacks of instant communication via the Internet in the workplace.
  18. The problem of extra tasks and projects sent by managers via messengers in South Korea and Japan. Should employees be able to refuse to do the task or ask for higher wages?
  19. Ways to increase work productivity without limiting access to entertaining websites at the workplace.
  20. What do you think about the examination of a person’s profiles on social media before the admittance to work? What benefits and drawbacks does this have?
  21. Do Black Fridays and Christmas sales benefit company gross?
  22. Birthday coupons as a way to increase customers’ loyalty to the brand.
  23. Viral videos and marketing: do popular videos help dramatically increase sales, or just make the brand famous?
  24. What is relationship marketing and how is it different from transactional marketing? Which one is more effective in terms of customer loyalty and company gross income?
  25. Do you think that scarcity marketing is unethical? Why or why not?
  26. Do you agree that scarcity marketing is a form of manipulation and should be banned? Why or why not?
  27. The power of word-of-mount marketing in a world governed by social media.
  28. What kind of CTA tools are known for being the best for increasing sales?
  29. How popular is diversity marketing? When such a strategy is implemented, does it help to increase sales?
  30. Can diversity marketing be considered as a form of covered discrimination?
  31. Which industry uses undercover marketing techniques the most? What can other industries benefit greatly from using them?
  32. What is binge buying? Are modern advertizing techniques and consumerism culture responsible for that?
  33. Are we being manipulated to spend more than we actually need?
  34. How can you make your email marketing not annoying and avoid getting into the spam box?
  35. The most effective ways to create an outstanding marketing email which will be noticeable in the pool of others.
  36. The power of seasonal marketing: a real deal or an illusion of big demand?
  37. How can you form your army of devoted brand-lovers, who will defend and advertise your brand in front of others?
  38. Kids and brands: is it ethical that some parents involve children in the “brand war” from a very young age? Does this have any impact on their future choices?
  39. What kinds of industries are the best to try article marketing? Why?
  40. What is cross-media marketing? How do you stay moderate, if you choose this strategy, and not annoy your target group?
  41. What are the best strategies to find your niche in an industry with high competition, such as clothing?
  42. How can your company deal with another company using your event to ambush market themselves?
  43. Does giving free samples increase the loyalty to the brand? How does it influence sales rates?
  44. Database marketing and personal information protection.
  45. What is cult marketing? How did it emerge and how effective is it? Should there be any restrictions put on this set of techniques?

Marketing Research Topics for College Students

  1. Marketing as a scientific discipline.
  2. Basic marketing ideas and concepts.
  3. Fundamental functions of marketing.
  4. Development of a product brand.
  5. Features of marketing research.
  6. Marketing research of a specific product or service.
  7. Methods for studying the activities of firms-competitors.
  8. Marketing policy of the organization.
  9. The main methods of promoting products in the market.
  10. Market segments and product positioning in the market.
  11. Network marketing: essence, meaning and perspectives.
  12. Information marketing systems.
  13. Prospects for the development of direct marketing.
  14. Personal selling as a form of the communication process.
  15. Types of advertising. Participants in the advertising process.
  16. Trademark, its role in modern conditions. Form style.
  17. Public relations (PR). Goals and objectives of PR. PR tools.
  18. Purposes and means of sales promotion. Control and evaluation of the results of stimulation.
  19. Retail trade: essence, forms and types.
  20. Wholesale trade: essence, forms and types
  21. The place of the marketing department in the firm. Its responsibilities, capabilities and structure.
  22. Control of marketing activities. Types of control.
  23. International marketing. Marketing research of the international market.

Enterprise Marketing Research Topics 

If you read the following research topics in marketing, you will find a wide range of interesting ideas for writing. 

  1. Organization of marketing activities at the enterprise.
  2. The impact of marketing on the main performance indicators of the enterprise.
  3. Evaluation of the enterprise’s marketing department’s effectiveness (on a specific example).
  4. Carrying out a marketing audit at the enterprise.
  5. Creation of a marketing information system in an enterprise (on a specific example).
  6. Methodology for forecasting demand on the example of an enterprise.
  7. Positioning as a means of achieving competitive advantages for the enterprise.
  8. The use of market segmentation for the effective development of the enterprise. 
  9. Selection of the target segment of the enterprise (on a specific example).
  10. Analysis of the competitiveness of the enterprise.
  11. Choosing a pricing strategy for the enterprise.
  12. Improving the distribution channels of goods in the enterprise.
  13. Development of commodity-brand policy at the enterprise.
  14. The role of assessing the internal and external environment in creating a marketing development strategy for an enterprise.
  15. Marketing planning at the enterprise.

Marketing Research Ideas

After reading through the following research topics in marketing, you can come up with a good idea for your paper. 

  1. Carrying out market research (a specific product or service).
  2. The role and place of marketing research in the organisation’s development.
  3. Marketing research of consumer preferences.
  4. Competitiveness of goods and methods of its assessment.
  5. The product’s life cycle and the company’s behavior strategy.
  6. The strategy of creating and promoting a new product on the market.
  7. The impact of marketing communications on the effectiveness of the organization.
  8. Advertising as one of the most important elements of marketing activities.
  9. Development of a sales promotion plan.
  10. The choice of distribution channels for products.
  11. Personal selling as an element of marketing communications.
  12. Evaluation of the effectiveness of advertising activities.
  13. The effectiveness of the use of merchandising concepts.
  14. Marketing strategies at various stages of the product life cycle.
  15. Development and benefits of direct marketing.
  16. Marketing of educational services.
  17. Marketing in wholesale trade.
  18. Marketing in retail.
  19. Features of international marketing.

Problems When Writing Papers on Marketing Research Topics

Only sometimes, writing a paper on marketing research topics is easy. Therefore, students often face the following dangers in this case: 

  • difficult marketing research paper topics for assimilation and understanding; 
  • lack of information on the issue under consideration; 
  • complex interpretation of the results of the research; 
  • complex computational operations that are difficult to perform the first time correctly.

If, for some reason, students understand that they cannot cope with the tasks on their own and their marketing research topics are too difficult, then, in this case, they should refrain from intentionally straining themselves. It is better to consider alternative options. They can download a research paper on numerous online educational resources or order work on a writing service.

Currently, the network has many sites where you can download papers on marketing research topics. You can do this completely free of charge, but this method of solving a problem is only sometimes effective. If you don’t want to be accused of plagiarism, getting help from a reliable writing service is better. Writing services deliver unique tasks, plagiarism-free and quality as well.

Help with the Marketing Topics for Research 

Hiring a professional writer on is a good alternative, especially if you have chosen one of the marketing topics for research but can’t write the paper yourself. We work with real professionals in our company who are well-versed in various scientific fields, including marketing. Our writers are well-skilled in all areas of writing and dealing with problematic assignments.

After choosing one of the marketing research paper topics, you need to place an order. By doing this, you can get the following benefits: 

  • Professional approach to writing. 
  • Work completed right on time. 
  • Possibility to make your order urgent (but for an additional fee). 
  • Free consultation on all your questions. 
  • Free editing of all the shortcomings made by the performer. 
  • The ability to order only part of the paper (for example, writing only the introductory part).

After choosing one of the marketing research paper topics, you need to choose the option that suits you the most. Considering such options as writing a paper on your own, downloading it from the Internet, and ordering a research paper from, it is worth noting that it is most useful to write a paper, of course, yourself. But if this is not possible, it is best to use than download work from the Internet. With our sample, you will deal with your assignments quickly and successfully.

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